Exploring Mardi Gras with Nora Vasconcellos: A Skateboarding Adventure

Skateboarding, while not always a path to riches, offers unique and unforgettable experiences. A prime example of this is when the team at Jenkem Magazine and Nora Vasconcellos teamed up for a trip to Mardi Gras in New Orleans, not just for a vacation, but as a creative way to promote Nora’s new Adidas shoe colorway.

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An Unconventional Shoe Launch

When Adidas proposed the idea of promoting Nora’s new shoe line at Mardi Gras, both Nora and the Jenkem team were immediately on board. It was a chance to immerse themselves in one of the year’s biggest celebrations and experience the vibrant culture of New Orleans firsthand.

The team collaborated with Philly, a local New Orleans native and the owner of Humidity Skate Shop, who served as their guide, providing insights into the city and its festivities. This trip wasn’t just about parties; it was an opportunity to film an interview with Nora while she was recovering from an injury, and to hear stories from the local people.

Nora Vasconcellos at Mardi Gras with Jenkem crew

Capturing the Mardi Gras Experience

The Jenkem crew, consisting of Josh Roossin, Rob Fraebel, and Ian Michna, were behind the lens, documenting the experience. Josh and Rob took care of the filming while Josh also handled the editing, and Ian produced the content. The team didn’t just want to capture the parties; they wanted to show the energy of New Orleans and create a unique way to promote a skate shoe.

Nora Vasconcellos at Mardi Gras

More Than Just a Party

The trip to Mardi Gras highlights how skateboarding can provide avenues for unique experiences. Rather than just focusing on traditional promotion, Adidas and Jenkem took a creative approach to launch a new shoe, proving that the culture of skateboarding can intersect with various other cultural events in a fun and meaningful way. By stepping outside the typical launch setting, the team created an authentic and memorable campaign that celebrated both the skateboarding community and the spirit of Mardi Gras.

Nora Vasconcellos posing at Mardi Gras

A Unique Blend of Culture and Skateboarding

This trip to Mardi Gras exemplifies that skateboarding is more than just a sport. It’s a lifestyle that embraces adventure, creativity, and community. Through this collaboration, Jenkem and Adidas provided a fresh perspective on the possibilities when skating meets different cultural landscapes. The footage, interviews and overall experience, offer a reminder of the fun and exciting side of skateboarding, proving that it’s not just about tricks, but also about the experiences and the people you meet along the way.

Conclusion

The Mardi Gras trip with Nora Vasconcellos was more than a simple promotional event; it was an exploration of culture, creativity, and the unique opportunities skateboarding can provide. It’s a testament to the fact that skateboarding can take you to unexpected places, enriching your life with unforgettable experiences. This collaboration with Adidas not only launched a new shoe colorway, but also celebrated the spirit of adventure that defines skateboarding culture.