2013: The Pivotal Year That Reshaped Modern Skateboarding

For many, 2013 might seem like just another year, but within the skateboarding community, it marks a significant turning point – the year that the current landscape of modern skateboarding truly took shape.

The year 2013 witnessed a series of impactful events, most notably a wave of professional skaters departing from their long-standing sponsors. This exodus wasn’t merely a shift in allegiances; it triggered a ripple effect that led to the formation of some of today’s most influential skateboarding brands. These skaters, now at the helm of their own ventures, also played a crucial role in mentoring and supporting the next generation of skateboarding talents. To capture this pivotal moment, our contributor, Andrew Murrell, meticulously compiled the key events of 2013 into a detailed timeline, which was initially featured in Jenkem Vol. 3.

Recognizing that not everyone has access to the print edition, we collaborated with Alex Coles to transform this timeline into a compelling video essay. Alex, known for his engaging video format, added extra details that couldn’t fit into the original two-page spread, enriching the narrative and providing a deeper dive into the subject.

If you enjoy this video, we encourage you to grab a copy of Jenkem Vol. 3 from your local skate shop. If they’re sold out, ask them to restock! Alternatively, you can order it directly from our online store. Inside, you will discover the original print version of this piece alongside numerous other in-depth explorations of skateboarding’s past, present, and future (and perhaps a few minor errors).

A collage of skateboarders and graphics related to the year 2013, the year modern skateboarding broke.

Table of Contents

The Unfolding of a Skateboarding Revolution

The events of 2013 were not isolated incidents but rather interconnected shifts that collectively altered the course of skateboarding. The departure of prominent pros from established brands created an environment ripe for innovation and entrepreneurship. These skaters, with their deep understanding of the industry and their passion for the sport, were poised to create brands that resonated with the evolving skateboarding culture.

The Rise of Independent Brands

Many of the skaters who left their sponsors went on to establish their own companies. These new brands often reflected a more personal vision and a commitment to the core values of skateboarding. This wave of independent brands brought fresh perspectives, innovative designs, and a renewed sense of authenticity to the industry. Their influence is still felt today, as they continue to shape the styles and trends within the skateboarding world.

Mentoring the Next Generation

Beyond just establishing successful brands, the skaters of this era also took on the responsibility of nurturing the next wave of skateboarding talent. They served as mentors, providing guidance, support, and opportunities to young, up-and-coming skaters. This intergenerational collaboration was crucial in fostering a vibrant and dynamic skateboarding community.

The Influence of Media

The way skateboarding was documented and shared also saw a shift in 2013. With the increasing prevalence of online platforms, skaters were able to connect with a global audience like never before. The rise of video essays, like the one featured in this article, enabled a more thoughtful and in-depth exploration of skateboarding’s history and culture.

Conclusion: A Lasting Legacy

2013 was a year of seismic shifts in the skateboarding world. It marked a transition from an era dominated by established brands to a more decentralized, skater-driven landscape. The events of this year not only redefined the industry but also laid the groundwork for the dynamic and diverse skateboarding culture we see today. The legacy of 2013 continues to inspire and influence skaters worldwide, proving its place as a pivotal chapter in skateboarding history.

We encourage you to delve deeper into this era by checking out the full video essay and consider supporting Jenkem by picking up a copy of Jenkem Vol. 3, available at your local skate shop or our online store. This piece offers a unique glimpse into the events that shaped modern skateboarding and underscores the importance of understanding the history of the sport to appreciate its present evolution.