The daily deluge of emails often blurs into a monotonous stream, but sometimes, a message stands out, piquing our interest with its unique premise. This was the case when Epic Grindshoes reached out, showcasing their modern take on the iconic Soap Shoe. For those unfamiliar, Soap Shoes were a late 90s/early 2000s fad known for their integrated grind plates, enabling users to slide on rails and ledges. Epic Grindshoes is bringing back this concept with a modern twist, and we were eager to learn more. We interviewed Brand Manager Oli Benet to delve into their motivations and vision for this revived product.
The revival of a shoe that peaked over two decades ago might seem like a long shot, but Epic Grindshoes is betting on nostalgia and innovation. They aren’t just rehashing old designs; they’re improving the functionality and appeal of grind shoes for today’s audience.
Has anyone ever questioned the idea of bringing back Soap Shoes?
According to Oli Benet, the response has been surprisingly positive. The nostalgia factor resonates with many who remember the original craze. Parkour enthusiasts, in particular, are excited about the possibilities these shoes offer. More importantly, Epic Grindshoes sees their product as unique, filling a niche that doesn’t currently exist. Instead of focusing on practicality, they’re prioritizing fun and creativity. The shoes aren’t meant to be a mode of transportation; they’re designed for enjoyment and self-expression.
What makes Epic Grindshoes different from the original Soap Shoes?
With over 25 years of experience in manufacturing products designed for grinding, Epic Grindshoes has been able to engineer significant improvements. The most notable is a smoother, more efficient sliding plate. They’ve also repositioned the grind plate to feel more natural and intuitive. Additionally, the new shoes are lighter, have a lower profile, and offer high-top models for improved ankle support. These changes address some of the shortcomings of the original Soap Shoes, resulting in a more comfortable and performance-oriented product.
The rumor mill suggests that shoe brand founders have a hidden fascination with feet. Any comment?
Oli Benet responded with a playful quip, citing the Foot Fetish Sneaker Brands Society contract, humorously avoiding a direct answer. This lighthearted response adds to the brand’s playful and approachable personality.
Would these shoes be suitable for a formal event, like a wedding?
Epic Grindshoes offers their shoes in black and white, making them surprisingly versatile. Benet jokes that even the bride could sport a pair of stylish white high-tops. This demonstrates the brand’s confidence in the design and appeal of their shoes.
What has the reception been like in skate shops?
Epic Grindshoes has a global distribution network that includes many skate shops. They are actively working on expanding their presence, indicating a desire to integrate into the existing skate and action sports community.
Who are the leading figures in the world of grind shoes?
Since the original Soap Shoes faded out over two decades ago, the new generation of grind shoe users is still emerging. The older models are largely obsolete, making way for fresh talent. Among the new wave, Nick Lomax, Montre Livingston, Eugen Enin, and Bob Reese are making waves in the streets with the new Epic Grindshoes, according to Benet.
Are there any professional skaters that Epic Grindshoes would like to see wearing their shoes?
Oli Benet mentioned Nyjah Houston and Zion Wright as skaters he’d like to see try out their grind shoes. Their involvement would undoubtedly draw attention to the product and solidify its credibility within the skate community.
Dynamic action shot of Epic Grindshoes in use
Is there a potential for grind shoes to be included in the Olympics, similar to skateboarding?
According to Benet, Olympic inclusion isn’t the primary objective. The beauty of grind shoes lies in their accessibility; anyone can grind almost anywhere. The brand’s vision is for people to integrate the shoes into different sports, from parkour to skateboarding and scootering. They encourage creative expression and fun above all else. Benet emphasizes that grind shoes are more of a versatile tool than a sport in itself.
What is the response to criticism that these shoes are for people who aren’t skilled enough to rollerblade or skateboard?
Benet dismisses the notion that some sports are inherently better or more challenging than others. Skill level, he argues, is less important than the joy and creativity that comes with each activity. He notes that while kickflips might be more technically challenging than grinding on these shoes, that doesn’t make the latter less enjoyable. The key is to embrace the fun and unique experience that each sport offers. Ultimately, it’s about enjoyment and personal creativity.
A person performing a grind with Epic Grindshoes
If you could collaborate with any brand, who would it be and why?
While keeping an open mind, Benet shared a desire for a collaboration with Sonic the Hedgehog, highlighting that Sonic was the first “celebrity” to be associated with Grindshoes in the past. This playful idea aligns with the brand’s retro appeal and quirky nature.
Has anyone tried to drink a shoey out of your shoes?
Benet admits that he hasn’t heard of anyone attempting a shoey with their shoes, but jokingly adds it might be a viable option if you’re without a glass. This demonstrates the brand’s casual and fun-loving attitude.
Epic Grindshoes is more than just a revival of the Soap Shoe; it’s a re-imagining of a fun, creative, and accessible activity for a new generation. By prioritizing enjoyment and innovation, Epic Grindshoes is poised to carve out its own niche in the world of action sports. It is not about competing with skateboards or rollerblades, but about offering something new and exciting for those who love to explore movement and creativity.
