In 2016, the skateboarding world took notice of the Public Housing Skate Team (PHST) after their video “THUG” went viral. This wasn’t just another skate video; it was an experimental, raw, and strangely satirical mix of short film, skate clips, and kung-fu movie aesthetics. PHST cleverly blended stereotypical “hood moments” with tongue-in-cheek humor, like discovering bullets in their hardware stash. It was hard to tell where the comedy ended and reality began, leaving audiences intrigued and wanting more.
Intrigued, we ventured to the Bronx to meet the team at the Gun Hill Road projects. What we found was a group of determined and creative young people who had turned their unique experiences into a rising skate brand.
From the Projects to a Skate Brand
Public Housing Skate Team isn’t just a group of skaters; they are entrepreneurs using their environment as a springboard for their brand. Their products draw inspiration from real-life tales, such as the story of the New Yorker who famously raised a tiger in his apartment, or the experiences of family members who have spent time in jail. Despite facing a tough environment, PHST members have channeled their experiences into positive, creative energy. Instead of being held back by their surroundings, they’re using the “hood” as a launchpad to build a brand that could take them anywhere.
A group of skaters from Public Housing Skate Team posing together outdoors, showcasing their unique style and camaraderie.
A close-up shot of two members of Public Housing Skate Team, emphasizing their fashion and the gritty urban backdrop.
A long shot of three Public Housing Skate Team members skating through an urban environment, showcasing their skills and the unique character of their neighborhood.
The team’s ability to mix humor with genuine experience has resonated with the skate community and beyond. This approach helps break stereotypes and offers a fresh perspective on what it means to build a brand in today’s world. Their journey is a testament to the power of resilience, creativity, and turning adversity into opportunity.
A Unique Approach to Skateboarding
PHST’s approach to skateboarding is as unique as their story. They aren’t just about landing tricks; they’re about telling a story, connecting with their community, and expressing themselves authentically. Their videos and products reflect the realities of life in the projects, but they also showcase their creativity and their vision for the future. They’ve managed to capture the attention of the skateboarding world by staying true to themselves and their roots.
The Impact of Public Housing Skate Team
Public Housing Skate Team’s rise is more than just a cool story; it’s inspiring young people everywhere to pursue their passions, regardless of their circumstances. They serve as a role model, showing that it’s possible to overcome challenges and build something incredible when you have the right mindset, support system, and a passion for what you do.
By staying true to their authentic voice, Public Housing Skate Team is making a significant impact, both on and off the skateboard. Their journey proves that innovation and creativity can come from anywhere, and that the spirit of skateboarding can transcend any environment. They’ve turned life in the Gun Hill Road projects into self-proclaimed “authentic hood skate wear” and they’re just getting started.
Conclusion
Public Housing Skate Team is a powerful example of how skateboarding can be used as a platform for positive change. They have not only broken barriers in the skate world, but also shown that with creativity, determination, and a unique perspective, anyone can achieve their goals. They are a team to watch, and their story continues to inspire.
Filmed & Edited by: Alexis Castro
Photos by: Mark Custer
