Enjoi, a brand with a legacy of consistent quality and a knack for staying relevant, continues to impress the skateboarding world. Unlike many brands that struggle to reinvent themselves after two decades, Enjoi has consistently captured the attention of new generations of skaters. They’ve not only maintained their identity but also welcomed fresh, young talent to their team. Notably, Enjoi was also one of the first established skate brands to have a woman pro, Samarria Brevard, on their roster, further demonstrating their commitment to inclusivity and progression within the sport.
Louie Barletta, a prominent figure in the skateboarding scene, recently invited Jenkem Magazine to join him on a mini road trip. The purpose? To introduce the newest Enjoi Am, Tony Latham, to the world. This trip also serves as a sneak peek into the upcoming video project that the Enjoi team is diligently working on.
Tony Latham, residing in Martinez, California, is relatively close to Enjoi’s roots in San Jose. To welcome him to the team, Louie Barletta and team manager Jeff Davis embarked on a journey to meet, skate, share a meal, and get to know their new team member better. The goal was to connect with Tony on a personal level and showcase his unique skateboarding style.
This is just the first of three planned episodes. In the coming weeks, two additional episodes will premiere, featuring other new talents on the Enjoi team. While you anticipate these releases, take some time to explore Enjoi’s history. You might want to start with Jenkem’s extensive oral history on Tiltmode Army, Enjoi’s predecessor, to gain a deeper understanding of the brand’s roots and evolution.
Enjoi has managed to stay relevant by understanding its audience and consistently adding new talent to their roster. The brand’s ability to adapt and welcome new skaters has allowed them to remain a popular choice for those in the skateboarding community. Their dedication to progression is demonstrated not only in the talent they bring on board but also in the content they produce, as highlighted by this new series showcasing their new team members.
Louie Barletta and Tony Latham
The first episode follows Louie and Jeff as they journey to Martinez, offering a glimpse into the personal side of skateboarding. This approach not only spotlights Tony’s skills but also helps viewers connect with him as a person, making the experience more engaging.
Tony Latham skating
This introduction to Tony Latham is just the beginning of Enjoi’s exciting plans. The brand is clearly focused on its future, as well as ensuring that their legacy of innovation and community is maintained. By combining engaging content with genuine interactions, Enjoi solidifies its place as a leading brand in the skateboarding industry. Be sure to stay tuned for the next episodes and the new video that’s sure to be a hit among skateboarding fans.
Video by: Josh Roossin
Hosted by: Louie Barletta
Produced by: Ian Michna
Special thanks: Jeff Davis
