Skateboarding brands face a tough challenge: staying relevant after two decades. Many struggle to reinvent themselves and capture the interest of new skaters. Some rely on nostalgia, while others simply fade away. Enjoi Skateboards, however, has consistently maintained its identity and appeal, attracting the next generation of skaters and adding fresh talent to their team. They were also among the first established brands to welcome a woman pro skater.
Enjoi teamed up with Jenkem to create a video series introducing these fresh faces. This episode features Ryan Connors, residing in Clairmont, CA, in the heart of the Inland Empire. Join Louie Barletta and TM Jeff Davis as they take a trip to Ryan’s local park, share some margaritas, and encounter a rattlesnake.
Before diving in, explore Enjoi’s history with this oral history of Tiltmode Army, Enjoi’s predecessor. This dive into skateboarding history will give you a deeper appreciation for the brand’s legacy and its impact on the sport.
Discovering New Skateboarding Talent
The skateboarding world is always on the lookout for the next generation of talent. Enjoi Skateboards, known for its distinctive style and consistent relevance, has a knack for finding and nurturing young skaters. This video series offers a glimpse into the lives of these up-and-coming athletes, giving fans a chance to connect with them on a personal level.
The video format allows viewers to see the skaters in their natural environment, interacting with their peers and showcasing their skills. This provides a more authentic and engaging experience than traditional skate videos, which often focus solely on the tricks.
A Day with Ryan Connors
The episode featuring Ryan Connors offers a relaxed and intimate look at his life as an Enjoi AM. Viewers get to see him skating his local park, hanging out with Louie Barletta and Jeff Davis, and experiencing the unique culture of Southern California skateboarding.
The inclusion of behind-the-scenes moments, such as the margarita break and the rattlesnake encounter, adds a touch of humor and spontaneity to the video. It reminds viewers that skateboarding is not just about competition and technical skill, but also about friendship, adventure, and having fun.
The Legacy of Enjoi Skateboards
Enjoi’s ability to stay relevant for over 20 years is a testament to its strong brand identity and its commitment to supporting the skateboarding community. By consistently adding new talent to their team and creating engaging content, Enjoi has managed to capture the imagination of skaters of all ages.
The reference to Tiltmode Army, Enjoi’s predecessor, highlights the brand’s long and storied history. It reminds viewers that Enjoi is not just a company, but a part of a larger skateboarding tradition.
Video Credits
- Video by: Josh Roossin
- Hosted by: Louie Barletta
- Produced by: Ian Michna
- Special thanks: Jeff Davis
Enjoi’s video series offers a refreshing and authentic look at the next generation of skateboarding talent. By showcasing skaters like Ryan Connors and celebrating the brand’s rich history, Enjoi continues to solidify its position as a leader in the skateboarding world.
Explore Enjoi and Support Emerging Skaters
This video provides a great introduction to Ryan Connors and offers a glimpse into the vibrant world of Enjoi Skateboards. Check out the video to experience the fun and camaraderie of the Enjoi team. Support these skaters and be a part of the future of skateboarding.
