The skateboarding world is constantly evolving, with brands striving to stay relevant and connect with new generations of skaters. Enjoi, a brand known for its consistent identity and ability to resonate with skaters, has successfully navigated this challenge. They’ve not only maintained their appeal but also welcomed fresh talent into their team. This article takes you on a mini road trip with Louie Barletta to introduce you to one of Enjoi’s newest amateur riders, Gus.
Enjoi’s dedication to the sport and its fans is evident. They are among the first established brands to feature a woman pro skater, Samarria Brevard, demonstrating their commitment to diversity. To give their audience a better understanding of the team’s fresh faces, Louie Barletta joined Jenkem on a road trip to meet the new Ams. This series not only introduces new talent but also hints at an upcoming video project. The focus of this piece is Gus, affectionately known as Gus Bus, who lives in Orcutt, CA, with his family. The Jenkem crew visited Gus’s home to explore his personal space, which is admittedly not designed for skating, along with showcasing his skateboarding talent.
Gus’s home isn’t built for skateboarding, yet that didn’t stop him and the Enjoi team from getting creative. The crew went to Gus’s place to check out his skate artifacts and even skate off the roof, highlighting the fun and unorthodox nature of skateboarding culture. Gus seems like a good addition to the team, and this little road trip allows us to get to know the new recruit. As we await the final reveal of the Enjoi Ams, it’s worth exploring the history of Enjoi’s predecessor, Tiltmode Army. You can explore that by reading the oral history on Tiltmode Army. This provides valuable context to the brand’s evolution and its deep roots in skateboarding.
Jenkem Enjoi Ams Gus 1
Jenkem Enjoi Ams Gus 2
Jenkem Enjoi Ams Gus 4
The video was filmed by Josh Roossin, hosted by Louie Barletta, and produced by Ian Michna with special thanks to Jeff Davis. The journey to meet Gus showcases the spirit of skateboarding, focusing on community and the personalities that shape it. The effort to introduce Gus is a good example of Enjoi’s commitment to its team and the skateboarding community as a whole.
In conclusion, Enjoi’s approach to integrating new talent while maintaining their brand identity is successful. The introduction of Gus through this Jenkem road trip highlights both the individual skater and the unique spirit of the Enjoi brand. This series sets the stage for the exciting content that Enjoi is sure to release in the future, solidifying their place in skateboarding culture.
*Video by: Josh Roossin
Hosted by: Louie Barletta
Produced by: Ian Michna
Special thanks: Jeff Davis
