Lucas Puig: The European Skate Icon Who Never Conformed

Lucas Puig, a name synonymous with style and innovation in skateboarding, carved his path to global recognition without ever relocating to the US, unlike many European skaters in the early 2000s. This interview delves into his unique perspective on skateboarding, life, and family, revealing a humble and grounded individual despite his fame and influence.

A Simple Life by the Sea

Puig’s lifestyle, often perceived as “designer” with his surfing, beach outings, and tasteful living space, is far from extravagant. He resides in a modest apartment in a French coastal city, where the focus is on simplicity and the joy of living by the ocean. He emphasizes that good taste doesn’t have to be expensive, pointing to his preference for wood, plants, and the ocean. Moving to the beach has simplified his life, allowing him to spend more time surfing and with his family, reducing his desire for material possessions. The perception of a luxurious lifestyle, he playfully notes, is a humorous overestimation.

Choosing His Own Path

The conversation touches upon Puig’s decision to stay in Europe instead of moving to the US, a move that he believes has contributed to his unique identity in the skateboarding world. He suggests that if he had pursued the American skate scene, he might have been just another skater blending into the crowd. Instead, he was able to represent the French skateboarding scene, giving him a distinct edge. He acknowledges the support from Lakai, balancing trips to the US with skating with European friends on Cliche, which he feels helped shape his career positively.

The European Skate Scene

When asked about the possibility of a European skate industry rivalling the American one, Puig acknowledges the difference in scale. The US, he explains, has a larger population of skaters and has been skateboarding since the 60s. He also points out a difference in generations, with many older Europeans not fully understanding skateboarding. However, the discussion moves to a more personal aspect: Puig’s responsibility to his family. He speaks about helping his parents financially, a practice he considers normal after being able to support himself with skateboarding. This act, he points out, is more common in Europe than in the US, and speaks to his sense of responsibility and gratitude.

A Significant Milestone: EA Skate

Puig recalls the moment he realized his potential earnings in skateboarding with a $20,000 check for his appearance in the EA Skate video game. This wasn’t just about the money; it was a moment of validation for his decision to pursue skateboarding after leaving school at 16. The financial reward, although taxed, was a significant boost to his confidence. It solidified that he made the right career move, and showed him the earning potential of his passion.

Choosing the Right Brand: Palace

In 2018, Puig joined Palace, which he describes as the “best” company, adding that they offered him the best conditions. This decision, he reveals, was a simple choice – he wanted to skate for the best, and Palace met his expectations without needing to explore other offers. He emphasizes the importance of authenticity and style over manufactured image when it comes to skateboarding, stating his focus remains on how he executes his tricks, not the specific outfit he’s wearing. He hilariously addresses the infamous “short shorts” debate, clarifying his preference for comfortable shorts that allow for ease of movement without any wardrobe malfunctions.

Physical Well-being and Consistency

Puig’s commitment to physical well-being is evident in his discussion about incorporating surfing and beach activities to stay in shape. He stresses the importance of daily activity to maintain muscle memory and avoid soreness, drawing inspiration from the consistent routine of Jeremie Daclin, the founder of Cliche. This dedication underscores his holistic approach to skateboarding, recognizing the connection between physical health and performance.

The Rollercoaster of Kickflips and Progress

Even for a seasoned pro like Puig, landing a kickflip isn’t always guaranteed. He describes how the mental game can impact his performance, emphasizing that overthinking can complicate even the most basic trick. Despite these ups and downs, he focuses on consistency and continuous improvement, aiming to perfect his moves by continually practicing them.

Reflecting on Past Achievements

Looking back, Puig identifies his Bon Appetit video part as his emotional peak, cherished for its natural flow and nostalgic memories. However, he acknowledges significant improvement in his control and technical skills over time, a testament to his consistent efforts. He touches on the authenticity of his early footage, explaining the natural flow that came from his learning process, a purity that cannot be replicated later when moves are more intentional.

Discovering Skateboarding

Puig shares his journey into skateboarding as a culmination of previous sports, including football, rugby, ice hockey, and even rollerblading. It was skateboarding that ultimately captivated him. The sport gave him the thrill and challenge he had been looking for, leading him to a life dedicated to skateboarding. He notes it was the perfect fit for an active kid like him.

Spotting the Next Generation

Puig expresses enthusiasm for younger skaters like Zach Saraceno and Dre, whose exceptional talent and style impress him. He also highlights Vincent Touz for his unique trick selection. This recognition of up-and-coming talent showcases Puig’s interest in the broader skate community.

A Perspective on America

The conversation shifts to Puig’s appreciation for the positive and open attitude he experiences in America. He values the friendliness and interactions he has had in cities like LA and New York. Contrasting this with Europe where people seem more closed off, Puig recognizes the impact that positive interactions can have on daily life.

Social Commentary

Puig critically reflects on American society, highlighting issues like the lack of affordable healthcare and support for the elderly. He argues that everyone deserves basic help, irrespective of their economic status. He contrasts this to the European approach, pointing out the French commitment to equality and social safety nets. His concern for basic human rights and social fairness showcases a compassionate side to his perspective.

The Profound Impact of Fatherhood

Becoming a father has profoundly changed Puig’s perception of time, emphasizing the fleeting nature of life. He reflects on the rapid growth of his child, highlighting the need to embrace and savor each moment. He explains that it is a reminder of how important it is to live in the present, recognizing the past is behind, and the future is not guaranteed.

Finding the Right Partner

Finally, the interview touches on relationships and finding “the one.” Puig emphasizes the importance of a partner that complements and completes you, someone who is different yet brings a sense of balance. He stresses the value of open communication, stating that different viewpoints create a dynamic relationship. He ends with a heartfelt piece of advice: “Go for your heart” in the pursuit of love.

Final Thoughts

Lucas Puig’s journey is more than just a skate story; it’s a life lesson in authenticity, family, and staying true to oneself. This insightful interview offers a glimpse into the values and principles that have shaped his remarkable career, highlighting his role as a global skateboarding icon who never conformed.


Interview by: Ian Michna
Photos by: Clément Le Gall

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