The Challenges and Triumphs of Running an Indoor Skatepark

Indoor skateparks have long been a crucial part of the skateboarding landscape, serving as training grounds for aspiring pros and safe havens for skaters escaping inclement weather. But in an era of increasingly prevalent public skateparks and corporate-funded training facilities, what does it take to keep an indoor skatepark alive and thriving? We spoke with three seasoned skatepark operators—Bill Kaschner of Cream City in Milwaukee, Doug Brown of 2nd Nature in Peekskill, and Marshall Reid of All Together Skatepark in Seattle—to explore the realities of managing these vital community hubs.

The Allure and Challenges of Indoor Skateparks

Bill Kaschner of Cream City emphasizes that his motivation for opening an indoor park was “For skaters, By skaters.” He wanted a dedicated space where skaters could pursue their passion regardless of external factors. This resonates with the core purpose of many indoor parks: providing a consistent and controlled environment for skateboarding. Kaschner’s journey began after a decade as a skate instructor, demonstrating a commitment to the community. He also highlights the importance of supplementary services like skate clubs, camps, lessons, and special events, noting their popularity, which underscores how indoor skateparks provide more than just a skating surface.

Doug Brown, owner of 2nd Nature, faced the hurdle of finding an affordable warehouse with adequate parking, eventually navigating complex local zoning regulations. The challenges in finding a suitable space are not unique to Brown, highlighting the practical considerations required in operating an indoor skatepark. His experience underscores that opening a park requires more than passion; it requires a detailed understanding of local laws and a good dose of perseverance.

Marshall Reid of All Together Skatepark in Seattle recognizes the necessity of an indoor skatepark in a city known for its wet climate. His years of running skate camps reinforced his desire for a dedicated facility. Reid’s experience highlights how environmental factors make indoor parks essential for consistent skate time. Unlike other parks that face complex permitting, All Together Skatepark’s design allowed them to bypass those hurdles because nothing was over 4’ tall, showcasing the importance of thinking outside the box.

Navigating the Financial Landscape

Pricing is a consistent point of contention for all three operators. Bill Kaschner explains that Cream City aims to make skating accessible while covering expenses, acknowledging that costs have risen significantly over the years. He notes that they also offer free use of boards and pads for beginners, reducing barriers to entry. Doug Brown from 2nd Nature admits that charging for skate time can be “weird,” and that ideally, revenue would come from shop sales, lessons, events, and sponsors. He explains the need to balance financial sustainability with the desire to be accessible. Marshall Reid of All Together Skatepark acknowledges that some people are resistant to paying for indoor skateboarding, but he finds most of his community is supportive.

The financial viability of indoor skateparks is heavily reliant on diversified income streams. Cream City utilizes camps, lessons, skate clubs, and even a mobile ramp rental service. Additionally, their sales of branded merchandise significantly contributes to their revenue. Doug Brown at 2nd Nature relies on retail sales, with drinks being a surprising source of income. Marshall Reid at All Together Skatepark, despite being backed by a larger business, still prioritizes turning a profit. He notes that 70% of their income comes from skate camps, and they generate revenue through private rentals, lessons, and open sessions. They also have had success with adult day camps, highlighting the ability of indoor parks to adapt their offerings to a wider audience.

The Impact of Outdoor Parks and Other Challenges

While outdoor parks can help cultivate new skaters, they also present a seasonal challenge to indoor skateparks. Kaschner notes that mild winters make it difficult to attract skaters as they are eager to return outdoors once the weather improves. This fluctuation in attendance is one of the most difficult parts about running an indoor park. However, Kaschner believes outdoor parks also bring in new skaters who may eventually come inside once the weather turns.

Beyond weather fluctuations, other operational challenges exist. Brown cites the need to run good events as essential to their long term success and the importance of staying focused on the business. Reid mentions that one of the biggest threats to his park is allowing too many free skaters, a problem that he’s seen lead to the downfall of other skateparks in Seattle.

Building a Sustainable Future

Despite the challenges, all three operators have found unique strategies to maintain a vibrant skateboarding environment. Kaschner emphasizes the need for year-round support from skaters, particularly during the summer when outdoor options are prevalent. Brown believes yearly memberships can help provide a steady flow of income throughout the year. He also encourages skaters to rent the space for events and demos. Reid appreciates when skaters respect the space and supports them by keeping their staff equipped and offering discounts to local skaters.

The importance of fostering a strong community is a common thread among all three skatepark operators. Cream City collaborates with local artists for designs, 2nd Nature is supported by the local government, and All Together Skatepark works with local skate shops to avoid direct competition. All three operators make it clear that an indoor skatepark is not just about skateboarding; it is about creating a shared space where people can come together to grow and develop their passion.

Conclusion

Operating an indoor skatepark is a complex endeavor, requiring financial acumen, community engagement, and a genuine passion for skateboarding. The experiences of Bill Kaschner, Doug Brown, and Marshall Reid demonstrate the many obstacles and victories that come with running such a business. These parks are not merely places to skate; they are the heart and soul of local skate scenes, nurturing talent, and fostering a sense of community. As they strive to stay relevant and sustainable, their dedication ensures that indoor skateparks continue to be an essential part of the skateboarding world.


Interviews by: Ben Komins
Header Illustration: Keiji Ishida
Photos Courtesy of: Andrew Singh and Cameron Munn

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LongboardsGuide Team

Hi guys! We are LongboardsGuide team, welcome to our blog. We are here to help you choose the right gear to ride safely, together with Tom creating helpful tutorials and guides for beginners. Everyday I try to share my knowledge about it with all of you.