Popeyes® Louisiana Kitchen and Jenkem have collaborated to launch a signature dipping sauce called Jenkem Sauce™. This new sauce is designed to capture the bold essence of East Coast skateboarding, combining smoky BBQ flavors with sweet and salty notes.
Jenkem Sauce™ aims to resonate with the skateboarding community’s spirit and lifestyle. It’s a nod to the culture that often thrives on a budget, offering an affordable and satisfying flavor experience. The sauce will be available at select skate shops and Popeyes locations along the East Coast, giving skaters a chance to experience the unique blend.
“Skateboarders often seek affordable food options, and Popeyes has always been a go-to spot for skaters for years,” says Pete Clifford, President of North America. “With Jenkem Sauce™, we’re not just offering a new flavor, we’re showing our support to the skateboarding community, providing the fuel they need to express their creativity both on and off the board.”
Initially, Jenkem was hesitant to partner with a food brand. However, they were open to creating something authentic, especially given the history of food brands including skateboarders in commercials. Instead of just creating a corny ad, the collaboration resulted in the creation of a sauce that reflects a true partnership between the two entities.
To ensure the sauce authentically captured the East Coast vibe, taste tests were conducted on the streets of New York. This step ensured the flavor profile accurately represented the region. If you are on the East Coast, you can check your local skate shop or Popeyes to see if they have it. Further details and information are available in the press release. Never stop dipping Jenkem Sauce™.
Jenkem Sauce Spilled
The Collaboration Behind Jenkem Sauce
The partnership between Popeyes and Jenkem is more than just a marketing ploy; it’s an effort to create a meaningful connection with the skateboarding community. The decision to develop Jenkem Sauce™ came from the desire to avoid stereotypical advertising and truly engage with the culture. This collaboration highlights how brands can go beyond simple endorsements and work together on projects that resonate with a specific audience.
The Authentic East Coast Flavor Profile
The development of Jenkem Sauce™ involved a unique approach: testing the flavors on the streets of New York. This step ensured the final product would accurately reflect the tastes and preferences of East Coast skateboarders. The mix of smoky BBQ, sweet, and salty elements gives the sauce a bold and unique flavor that aligns perfectly with the region’s style. This effort demonstrates that authenticity can be achieved when brands actively involve their target audience in the creative process.
Where to Find Jenkem Sauce™
If you’re located on the East Coast, make sure to check your nearby skate shops and Popeyes locations. This distribution strategy ensures that the sauce is easily accessible to the community it’s designed for. The limited availability and specific locations make the sauce more exclusive, creating excitement among those who are eager to try it.
The Message of Never Stop Dipping
The tagline “Never Stop Dipping Jenkem Sauce™” is not just a catchphrase; it’s an encouragement to embrace the skateboarding lifestyle. This phrase reinforces the message of constant creativity and expression that skateboarding culture values. The sauce is positioned as a complement to the active and expressive nature of skateboarding, promoting a continuous connection between food, culture, and creativity.
Conclusion
The introduction of Jenkem Sauce™ marks a noteworthy collaboration between Popeyes and Jenkem. This partnership went beyond conventional advertising and resulted in a product that reflects the unique style and preferences of East Coast skateboarders. The new sauce, with its blend of smoky BBQ, sweet, and salty notes, provides a fitting tribute to the culture and is a great example of a brand creating something authentic that resonates with its audience. If you’re on the East Coast, be sure to check your local skate shop or Popeyes to grab a packet of Jenkem Sauce™ and embrace the unique flavors that were created for the skate community.
References
- Jenkem Staff. (2019, April 29). INTRODUCING JENKEM SAUCE™ THE NEW FLAVOR FROM POPEYES®. Jenkem Magazine. Retrieved from https://www.jenkemmag.com/home/2019/04/29/introducing-jenkem-sauce-new-flavor-popeyes/
- Jenkem. (2019, April). Jenkem_Sauce_press_release.pdf. Retrieved from https://www.jenkemmag.com/home/wp-content/uploads/2019/04/Jenkem_Sauce_press_release.pdf
