New Jersey, a state known for its hockey team with a devil mascot and the historic Hindenburg disaster, is also home to skateboarding legend Fred Gall and the enduring Metal Skateboards. Founded in 1994 by Fred Gall, Lou Metal, and Jerry Fisher, Metal Skateboards emerged from a blend of late-night skate sessions and a desire to establish an authentic, no-frills skate company on the East Coast. This brand, often overlooked in skateboarding history, is making a resurgence, bringing its unique Jersey spirit back to the forefront.
Metal Skateboards was born from a raw and rebellious energy, fueled by countless acid trips and a passion for skateboarding. The founders aimed to create a brand that embodied the gritty, unapologetic attitude of East Coast skateboarding. This ethos is reflected in their designs, their team, and their approach to the skate scene.
After 30 years, the spirit of Metal Skateboards has been reignited. The brand is back with a renewed vision, attracting talents like Ben Raybourn, and producing boards that resonate with the rebellious spirit of New Jersey. This revival is more than just a relaunch; it’s a testament to the enduring influence of Metal Skateboards and its founders on the skateboarding culture.
To uncover the untold story of Metal Skateboards, we met with Fred Gall, Lou Metal, Donny Binaco, and Jenkem’s correspondent Zac Tait at the abandoned Casino Skatepark on the Asbury Park Boardwalk. This meeting offered a glimpse into the brand’s history and the spirit of New Jersey skateboarding. Let’s delve into the history of Metal Skateboards and its lasting impact on the skateboarding world.
The Genesis of Metal Skateboards
Metal Skateboards was not just another brand; it was a statement. The brand’s origins are deeply rooted in the DIY ethos of skateboarding, born out of a desire to create something authentic and reflective of their experiences. The founders, with their combined backgrounds and influences, brought a unique perspective to the skateboarding industry. Their commitment to raw, unpolished skateboarding is what made Metal stand out.
The abandoned Casino Skatepark on the Asbury Park Boardwalk, where the interview took place, perfectly embodies the spirit of Metal Skateboards. This location is a symbol of the brand’s roots—raw, gritty, and authentic. It’s a place where the history of skateboarding in New Jersey can be felt.
The Core of Metal: The People Behind the Brand
At the heart of Metal Skateboards are the people who have been part of its journey. Fred Gall, a name synonymous with New Jersey skateboarding, brings his experience and passion to the brand. Lou Metal’s contributions as a co-founder have been essential in shaping the brand’s identity.
Donny Binaco, along with Zac Tait, a correspondent from Jenkem, helps carry the torch of the brand’s legacy. These individuals are deeply passionate about skateboarding and its culture, and their collaboration is crucial in Metal Skateboards’ revival. Their involvement ensures that the brand’s legacy continues to inspire new generations of skaters.
Metal’s Enduring Appeal
Metal Skateboards has always been about more than just selling decks; it’s about creating a community and fostering a culture. The brand’s no-frills, anti-establishment attitude resonates with skaters who value authenticity and originality. This is why Metal has remained a beloved and influential brand within the skate community.
The brand’s re-emergence is a testament to its lasting appeal. In a world of fleeting trends, Metal stands as a reminder of the raw, passionate roots of skateboarding.
The Metal Ethos
The “Jersey ethos” that Metal Skateboards embodies is about toughness, resilience, and a refusal to compromise. It’s about a DIY attitude, a love for raw, unpolished skateboarding, and an appreciation for the culture of skateboarding.
This ethos is not just a marketing strategy; it’s a genuine reflection of the founders’ personalities and the skateboarding culture they grew up in. The brand’s designs, team, and community all reflect this authenticity.
The Return of Metal
The revival of Metal Skateboards is not just about a brand’s re-emergence; it is a celebration of its heritage. The new boards and team additions honor the brand’s original vision while also bringing a fresh, modern perspective.
The inclusion of skaters like Ben Raybourn highlights Metal’s ability to adapt and grow while remaining true to its core values. This new chapter is exciting for long-time fans and a great introduction for new skaters.
A Lasting Impact on Skateboarding
Metal Skateboards’ impact on skateboarding goes beyond just producing decks. It represents a movement within skateboarding, championing the values of authenticity and raw passion. It’s a reminder of the rebellious spirit that has always been part of skate culture.
The brand’s influence can be seen in the attitudes and approaches of many skaters today, which makes its resurgence especially meaningful. Metal Skateboards continues to inspire skaters to embrace the DIY ethos and create their own path.
Conclusion
Metal Skateboards’ story is a testament to the enduring power of skateboarding culture. The brand, born from the raw, rebellious spirit of New Jersey, continues to inspire skaters worldwide. Its comeback is a reminder that authenticity and passion always remain relevant.
The revival of Metal Skateboards, led by its founders and a new generation of skaters, ensures that its legacy will live on. As the rusty gears of Metal start turning again, it’s clear that the brand will continue to be a force in skateboarding for years to come.
Filmed and Edited by: Greg Navarro
Intro by: Ben Komins
Photos by: Greg Navarro
Produced by: Zac Tait & Greg Navarro
Share this with a metalhead on Facebook and follow the brand’s journey on Instagram and Twitter.
