In 2012, we offered a two-part series providing advice on how to get a job in the skateboard industry. That advice is still relevant, but with a new decade comes new perspectives. We’ve noticed a consistent stream of emails asking for job opportunities at Jenkem or seeking guidance on how to break into the skate industry elsewhere. While we would love to expand our team or assist everyone in realizing their skateboarding aspirations, the reality is that securing a position in this field is more challenging than it appears. Many individuals, even those employed within the skateboarding sector, often hold secondary jobs to make ends meet, including some of our own team here at Jenkem.
Most companies, even those perceived as “big”, often operate with a small team in a less-than-ideal working space. However, the competitive nature of the skate industry shouldn’t deter you. Several practical steps can enhance your chances of getting noticed. We’ve compiled some strategies, drawn from personal experiences and observing successful cases, that have proven effective. This guide should inspire you to proactively pursue your goals this year.
You asked, and we’ve listened. Here’s our updated take on breaking into the skate world:
Getting Your Foot in the Door: Practical Tips
The Importance of Communication
As the saying goes, “a closed mouth doesn’t get fed.” Networking and communication are vital. You need to express your interest and put yourself out there to be considered for opportunities. Don’t be shy about reaching out and making connections.
Dealing with Unpaid Opportunities
When starting out, you might need to accept unpaid work. Think of it as an investment in your future. This allows you to gain experience, build a portfolio, and demonstrate your passion and skills. While it may be tough, it’s often a necessary stepping stone in the beginning.
How the Industry Has Evolved
The landscape has changed since our original article. While the core principles remain the same, it’s essential to stay informed about the latest industry trends and adapt your approach accordingly. The industry has become more digital, so mastering relevant skills like social media management and video editing can give you an edge.
Cold Calling vs. Being Present
Cold emails can work, but being present in the skate community is invaluable. Attending events, volunteering, and engaging with people face-to-face demonstrates genuine interest and allows you to build stronger connections. Being on the ground and active in the skate scene can make a significant difference.
Embrace the DIY Route
Don’t wait for opportunities to come to you; create your own. Launch a blog, start a video series, or organize events. Building your own projects showcases your creativity, initiative, and commitment to the industry. The DIY route not only demonstrates your skills but also helps build your personal brand within the skate community.
The Art of “Professional Stalking”
Identify individuals in roles you aspire to and observe their career paths and activities. Reach out respectfully, seeking advice or mentorship. “Professional stalking” is about learning from others in your field. Use social media to follow their activity and stay informed. Remember to approach them genuinely and avoid being intrusive.
The Value of Professionalism
Professionalism is essential in any industry, including skateboarding. Maintain a positive attitude, meet deadlines, and communicate effectively. Show up on time, be prepared, and treat everyone with respect. Small things like this go a long way in making a positive impact.
Landing a Corporate Skate Job
While smaller companies dominate the skate industry, there are also opportunities within larger corporations with a skateboarding division. Research these companies and understand their brand ethos and needs. Tailor your approach and resume to show how your skills and experience align with their goals.
Skate Shops: A Valuable Training Ground
Working at a skate shop offers invaluable exposure to the industry. You’ll learn about different products, understand customer needs, and become a trusted figure in the local skate community. It provides a great opportunity to network and make connections with other people who are passionate about skating.
How to Get Jenkem’s Attention
If you want to contribute to Jenkem, familiarize yourself with our style and content. Pitch innovative and relevant ideas that align with our brand. Be authentic, persistent, and demonstrate your ability to create valuable content.
Final Thoughts
Breaking into the skateboarding industry requires perseverance, passion, and a strategic approach. By implementing the advice above and staying true to your goals, you can greatly increase your chances of finding your dream job. Don’t be afraid to put in the effort, network, and make your own opportunities. The industry is competitive, but with hard work and dedication, you can make your mark.
Remember, the key is to be proactive, stay engaged, and never give up on your passion for skateboarding.
This article is based on insights from Ian Michna, Alexis Castro, Nic Dobija-Nootens, Christian Kerr, and Larry Lanza.
