Many perceive Los Angeles as a monotonous landscape of manufactured perfection, filled with cookie-cutter skate spots and a lack of genuine grit. However, Satan’s Drano, the unconventional hot sauce brand, is challenging this perception. Founded by Bob LaSalle, the brand has recently released its first “Lifestyle and Action Sports Video,” a vibrant mix of guitar riffs, wall-riding, and Mark Gonzales-esque skate moments. This video injects a much-needed dose of authenticity into the LA skate scene, portraying it not as a sterile movie set, but as a dynamic and exciting place to be.
In an era saturated with skaters vying for “Skater of the Year” accolades through meticulously crafted, last-minute video parts, Satan’s Drano’s video provides a refreshing alternative. It showcases a group of friends genuinely enjoying themselves, skating for the sheer fun of it. The video is a joyful celebration of skateboarding, featuring bonelesses, leather vests, and even a cameo by Omar Hassan, adding to its unique and playful spirit. It’s a reminder that skateboarding at its core is about having fun and expressing oneself.
A Conversation with Bob LaSalle, the Creator of Satan’s Drano
Is Satan’s Drano the first hot sauce company to release a skate video?
“I’m almost certain we are, yes.”
Your packaging is quite striking. Does your hot sauce actually sell?
“Yes, we have a dedicated following of fans who appreciate what we’re doing. As more people taste Satan’s Drano, we believe they’ll become fans and look past my questionable Photoshop skills.” This speaks to the brand’s authenticity and commitment to quality over superficiality.
Why do some perceive Canadian skaters as having more fun than their American counterparts?
“While I appreciate the generalization, it’s not entirely accurate. Both countries have their share of skaters who embrace fun and those who don’t. Perhaps a few particularly expressive Canadian skaters are giving that impression. However, it’s true that many Americans enjoy poking fun at Canadians.” This highlights the lighthearted nature of the skate community, and the cultural differences within it.
Could you describe the flavors of your hot sauces?
“I’ll let Sophie, our CFO, handle that.”
Sophie: “What sets us apart is that we grow most of our peppers in our own garden. This ensures both freshness and bold flavors. Our Goat Milk sauce combines habanero and pineapple for a tropical experience. The Vaccine is a mild sauce with a jalapeño-serrano base. Our Minuscule series offers a classic super-hot experience using Carolina Reaper, Trinidad Scorpion, and Bhut Jolokia peppers. It’s akin to Frank’s Red Hot, but with an amplified kick. Our Chili Oil is inspired by a love of dumplings and Asian cuisine, with a rich umami flavor derived from a blend of spices, shallots, and garlic infused in the oil. We’re always experimenting with new ingredients.” This detailed description demonstrates a commitment to quality ingredients and unique flavors.
Who would be the better skateboarder: Satan or God?
“Personally, I think I’d identify more with Satan’s style, but they’d both be pretty awesome. I feel like God would be better at board flips.” This adds a touch of humor and irreverence to the interview.
Has Mark Gonzales ever met Mark Gonzales? And if so, how was it?
“Can we make that happen? Mark would be thrilled!” This shows the brand’s connection to skate culture and its appreciation for iconic figures.
What motivated you to create this video?
“Satan’s Drano began as a pandemic joke that went too far. After travel restrictions grounded me in LA, Sophie and I started a garden and developed a passion for chilies and hot sauce. This also allowed me to immerse myself into the local skate community and form friendships with some of the coolest and most talented skaters. These individuals, some known for their leather, spikes, and denim vests, along with influences like Mark Gonzales, Heavy Metal Chuck, Adam Benson, and PYST Army Kyle, inspired this video. My second goal was to create awareness for our unique hot sauce within the skateboard community, all while having fun.” This reveals the organic origins of the brand and its commitment to the community.
Satan’s Drano is more than just a hot sauce brand; it’s a movement that’s injecting fresh energy into the LA skateboarding scene. Their video is a reminder that skateboarding should be fun, authentic, and expressive. The brand’s commitment to quality ingredients, unique flavors, and a genuine connection to the skate community sets it apart. Satan’s Drano is proving that even in a manufactured environment, there’s always space for the real and the raw.
Intro by: Justin the Intern
Q&A by: Ian Michna
