Like a seasoned psychic, we at LongBoards Guide are gazing into the crystal ball to predict the future of skateboarding. While we’re not talking about your personal love life (though we’re sure it’ll be amazing), we’re diving deep into what’s next for the skate scene. We’ve honed our predictive powers over the years, and while we haven’t been 100% accurate (yet!), we’ve hit some key points, like the rise of gross tricks and the financial struggles many skaters face. So, buckle up as we present our fearless forecast for 2024.
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The Rise of Social Skate Movements
One of the most inspiring trends in skateboarding right now is the growth of social skate movements. Instead of just launching another skate accessories brand, many skaters are creating nonprofits that use skateboarding as a catalyst for positive change. These groups are making a real difference, from after-school programs to building skateparks in underserved areas and fighting against social injustices.
These initiatives are addressing significant issues and demonstrating the power of skateboarding to connect communities and drive meaningful change. Just as board brands defined the 90s, shoe brands dominated the 2000s, and streetwear brands took over the 2010s, we believe that non-profits will be the defining force in skateboarding throughout this decade. These movements will empower individuals and create a ripple effect that extends far beyond the skatepark.
Collaboration Chaos
The collaboration trend is losing its luster. What once excited us now feels like the norm, and brands will need to push boundaries to impress an increasingly jaded customer base. To create a buzz, brands will need to think outside the box, perhaps even in ways that seem contradictory or unexpected, like Nike x Adidas. The more chaotic and unexpected, the better. In 2024, collaborations need to feel like a significant departure from the ordinary. The stakes are high, and brands need to embrace chaos to truly make an impact.
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The Never-Ending Farewell Tour
We’re seeing a wave of aging pros putting out “last parts,” a trend sparked by Tony Hawk’s recent farewell video. These skaters are finding it hard to step away from the spotlight, and like rock stars from the past, they’ll likely continue to release content, offer reflections in magazines, and ultimately take opportunities away from younger talent. While these skaters have earned their place in skateboarding history, the extended farewell tours might end up diminishing their cultural impact. It’s time to find a more graceful way for pro skaters to transition into the next phase of their careers.
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The Olympic Flop
The upcoming Olympics is likely to be a disappointment. Many skaters will participate, but the focus on competition and corporate sponsorships will overshadow the heart of skateboarding. Expect the gold medalists to be young athletes who have spent more time in the skatepark than in the streets, which is the opposite of what skateboarding is supposed to be about. The Olympics will fail to capture the unique spirit of skateboarding, and corporations will find it difficult to use this event to appeal to the youth market. The biggest trick corporations pulled was convincing skaters that contests matter more than the soul of skating itself.
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WKND’s Mainstream Breakthrough
It’s time for skate video skit stars to reach beyond skateboarding. WKND, led by Grant Yansura, is poised for a breakout. With their unique brand of comedy and creativity, WKND is ready to take on mainstream media. Think of Jason Lee’s successful acting career, and now imagine what the WKND crew could achieve if they weren’t limited to skateboarding content. It’s only a matter of time before a major media outlet sees the potential and brings their talents to a wider audience. We believe that WKND is ready to make the leap into mainstream entertainment.
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The Great Skateboarding Cull
The skateboarding industry is more saturated than ever, with too many brands, pros, and influencers. It’s becoming difficult to stand out and make a living. This situation cannot sustain itself indefinitely. There is a question that the skate community must ask, “How do we get the money from skateboarding to stay in the hands of skateboarders?”. Until that question is answered, the current landscape is not sustainable. It feels like a major shakeup is coming, which might surprise many and will change the skate industry. The skate community needs to address these issues for the good of skateboarding’s future.
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In conclusion, 2024 will be a year of change and challenges for skateboarding. From the rise of social movements to the saturation of the market, the skate world will have to adapt. While our predictions might not be 100% accurate, we believe they highlight some key trends to watch out for. Whether you’re a seasoned pro or a beginner, it’s going to be an exciting year for skateboarding.
